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2009 NatWest/bfa Franchise Survey This is the 25th annual survey commissioned by the British Franchise Association (bfa), sponsored by NatWest and conducted by independent research consultancy BDRC. Sponsored by NatWest, the survey provides a detailed in-depth analysis of franchising in the United Kingdom. Survey contents include: FRANCHISING IN A RECESSION The UK in Recession What Past Experience Tells Us Is Franchising in Recession? SCALE OF ACTIVITY IN THE UK Franchise Industry Size & Dynamics Franchising in a Broader Context The Structure of the Franchise Industry Churn in Franchising The Economic Contribution of Franchising The Changing Nature of Franchising Franchising Across the UK Franchising Further Afield Costs Involved in Launching a Franchise BECOMING A FRANCHISEE Recruitment-The Franchisor Perspective Actions Taken before Setting-up Business Costs involved in Becoming a Franchise Purchasing a Resale or Existing Territory Business Recurring Costs-Franchising Specific Running Costs Advertising & Marketing Spend Bank Relationships THE FRANCHISING COMMUNITY Franchisee Characteristics Categories of Franchisee Training & Support Franchisee Satisfaction Levels Franchise Contracts & Renewals Future Provisions bfa Membership REGULATIONS & COMPLIANCE Actions Taken to Ensure Compliance Sources of Information About Regulation Reduction of Carbon Footprint TECHNICAL APPENDIX: SURVEY METHOD UK: £96.00 EU: £96.00 Outside Europe: £96.00 Prices include shipping Copies: 123456 BFA Members price: UK: £20.00 EU: £20.00 Outside Europe: £20.00 Prices include shipping Copies:123456

British Franchise Association Franchisee Guide Sponsored by: The Comprehensive Boxed Pack includes a definitive collection of essential research conveniently brought together for you. Full list of all Member companies, what they do, contact details, investment costs & more List of affiliate advisors which include Solicitors, Chartered Accountants, Banks, Franchise Consultants & Insurance Brokers Copy of the book How to Evaluate a Franchise by Martin Mendelsohn Copy of The Ethics of Franchising by Martin Mendelsohn Advantages & disadvantages of franchising “Your introduction to Franchising” DVD Details on the bfa and our role in franchising Free copies of franchise magazines UK: £29.00 EU: £64.00 Outside Europe: £84.00 Prices include shipping Copies: 123456

British Franchise Association Franchisors Guide Sponsored by: For people wishing to expand their business through franchising. The bfa Franchisor Guide - sponsored by Lloyds Bank - demonstrates the BFA’s commitment to developing the interests of the franchise industry and representing BFA member franchisors in the UK. The BFA Franchisor Guide gives guidelines on all aspects of franchising including: A full list of BFA Member companies, what they do, contact details, investment costs and more A list of Affiliate advisors which include: Solicitors, Chartered Accountants, Banks, Franchise Consultants and Insurance Brokers. The suitability of a business to become a franchise How to develop the franchise concept, both in the UK and internationally The legal and financial consideration The on-going relationships of Franchisor and Franchisee A free copy of "Your Introduction to Franchising" video Brian Smart, Director General of BFA said: "More and more businesses are being developed as a franchise each year. Franchising is bigger than the whole of the energy sector, including the electricity, water and gas utilities, and almost as big as the whole of the armed forces. The BFA provides quality independent advice to those who are considering franchising in either capacity" In order to allow prospective Franchisors to have a thorough understanding of the business format, the guide also contains some of the information provided to potential franchisees in their guide. It will introduce the reader to experts in the field of franchising accredited by the BFA, such as established professional advisors and experienced franchise lawyers. Also includes a free copy of "Your Introduction to Franchising" video (select DVD or VHS Format) UK: £55.00 EU: £90.00 Outside Europe: £110.00 Prices include shipping Video format: DVDVHS Copies: 123456

How to Evaluate a Franchise by Martin Mendelsohn A Guide for potential Franchisees to help them protect themselves. Limited stock available UK: £12.95 EU: £14.45 Outside Europe: £16.45 Prices include shipping Copies: 123456

How to Franchise Your Business by Martin Mendelsohn A guide aimed at those contemplating becoming Franchisors which covers the steps required to be taken and how to avoid making costly mistakes. Limited stock available UK: £14.95 EU: £16.45 Outside Europe: £18.45 Prices include shipping Copies: 123456

How To Turn Your Business Into The Next Global Brand – Creating and Managing a Franchised Network by Brian Duckett and Paul Monaghan Combining their fifty years of developing and managing franchised networks, with the experiences of their colleagues and clients around the world, Brian Duckett and Paul Monaghan, directors of the Howarth Franchising Group, have produced the first “How To” book dealing with all the issues involved in practical franchise management. The book covers a wide range of topics from franchising basics, such as taking the initial decision on whether or not to franchise a business, right through to advanced franchising, with guidance on becoming an international franchisor or master franchisee, and what to consider when buying or selling an existing franchised network. UK: £12.99 EU: £12.99 Outside Europe: £12.99 Prices include shipping Copies: 123456

Introduction to Franchising This bfa Video and DVD, sponsored by HSBC provides a 24 minute introduction to the wonderful world of franchising from the people who know! Included are interviews with franchisor members of the BFA, advice from ‘real life’ Franchisees and guidance from professional advisors: What is franchising What are the benefits How to become a franchisee (or franchisor) Who are the franchisors An introduction to the BFA How to get further information Select Required format. UK: £9.95 EU: £11.95 Outside Europe: £15.95 Prices include shipping Format: DVDVHS Video Copies: 123456 In UK/EU please add VAT of 17.5% to the above prices

THE 60 MINUTE GUIDE TO FRANCHISING by Nigel Toplis and Geoff Marsh The 60 minute guide to franchising will take you down a logical path of information gathering, evaluation and comparison. It details the steps to selecting the right franchise opportunity for you and points out clearly the paths you need to tread before making a final decision. “This book will be an invaluable first step for anyone thinking of buying a franchise. The author has years of practical experience as a highly successful franchisor and has helped numerous people from all walks of life to get into business through franchising.” Cathryn Hayes HSBC’s National Franchise Manager UK: £11.49 EU: £12.99 Outside Europe: £12.99 Prices include shipping Copies: 123456

THE 60 MINUTE GUIDE TO FRANCHISING 2 by Nigel Toplis and Geoff Marsh This 60 minute guide gives a personal insight into researching the franchising process by focussing on the experiences of 12 different franchisees and their decision making process when buying into a franchise. “What I particularly like about this ‘fast’ book are the case studies of why people went into franchising, what their experience has been and the questions they think anyone proposing to follow them should satisfy themselves about before buying into a business.” Sir Bernard Ingham, President of the bfa UK: £12.49 EU: £13.49 Outside Europe: £13.49 Prices include shipping Copies: 123456

The EFF Survey on Franchising in Europe The European Franchise Survey and the Supplement "Progress & Prospects 1998" were commissioned by the European Franchise Federation (EFF), sponsored by NatWest Banking Group in the UK, with research by the British Franchise Association. The comprehensive European Franchise Survey, published in August 1997, provides an in-depth, country by country report on each European franchise market. The survey includes a copy of the 1998 Survey Supplement which normally costs £45. For more information please see this page. UK: £160.00 EU: £160.00 Outside Europe: £160.00 Prices include shipping Copies: 123456

The EFF Survey on Franchising in Europe Supplement The supplement is intended as a companion to the successful European Franchise Survey published in August 1997. It identifies the progress and prospects for franchising in Europe and thus provides a valuable insight and gateway for franchisors looking to expand into Europe. The supplement costs £45 but is included when purchasing the full European Franchising Survey for £160. UK: £45.00 EU: £45.00 Outside Europe: £45.00 Prices include shipping Copies: 123456

The Ethics of Franchising This best practice guide by bfa Affiliate Martin Mendelsohn, is an update and extension of the previous two editions. When the BFA was founded in 1977 it adopted a Code of Ethics and the Association promoted itself and its members as ethical business people. The first BFA Guide to the Ethics of Franchising was published in 1987, based on the first Code. The second was published after the adoption of the EFF code and the third edition has been published this month. The guide has been restructured slightly from previous editions but, more importantly, the BFA’s National Franchisee Forum was consulted and given the opportunity to contribute to this edition. The changes made from the second edition are: an updated EFF definition of franchising; an expansion of the text detailing franchisor services to franchisees, at the request of the Franchisee Forum; an expanded treatment of issues arising from franchise agreement renewals and the value of a franchise business; a change to performance clauses - the original target was set for franchisees to achieve 50 per cent of sales projections, but increased to 70 per cent on the advice of the Franchisee Forum; an update of the BFA’s dispute resolution procedures using Arbitration and Mediation; a comprehensive index. Third edition UK: £16.96 EU: £18.46 Outside Europe: £19.46 Prices include shipping Copies: 123456 BFA Members price per 5 pack: UK: £49.95 EU: £51.45 Outside Europe: £52.45 Prices include shipping Packs:123456

The Franchisor’s Handbook by John H Pratt John H Pratt, one of the UK’s leading franchise lawyers with over 25 years of dealing with franchising, gives advice to those who have already taken the step of setting up a franchise or for those who wish to do so in the near future. This handbook explains every step of the process from the basics right the way through to property issues and international expansion, while underlining your key duties, responsibilities and liabilities. UK: £18.50 EU: £18.50 Outside Europe: £18.50 Prices include shipping Sorry - currently Out of Stock